One of the phenomena that has gained momentum on social media is the overvaluation of lifestyles framed by an ideal of perfection in what is considered everyday and ordinary. Within this context, the so-called “Trad Wives” (short for “traditional wives”) have emerged—personified in Brazil by the figure of the “trophy wife.”

In recent decades, social media has ceased to serve a single function as a space for connection, now operating as true showcases of everyday life. From this perspective, production is framed not only as an exercise or responsibility but as a fixed ideal measured through performance indicators. Increasingly organized experiences—packed schedules, successive academic activities, or lifestyles based on “healthy” ideals—become the foundational signs of online “success,